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September 26, 2023

What Type of Influencer Should You Collaborate With?

Welcome to your What Type of Influencer Should You Collaborate With?

1. What's the size of your target audience?

A. Very Large – I’m targeting a national or global audience.

B. Large – I’m targeting a large city or region.

C. Moderate – I’m targeting a specific niche market or community.

D. Small – I’m just starting out and have a limited audience.

None

2. What's your primary goal for this collaboration?

A. Increase brand awareness rapidly.

B. Boost product sales or conversions.

C. Build trust and authenticity within a niche.

D. Engage with a tight-knit community.

None

3. What's your budget for influencer marketing?

A. Sky’s the limit! I’m looking for the biggest influencers.

B. Moderate – I have a good budget and want a good return on investment.

C. Limited – I can offer affiliate deals or products/services in exchange.

D. Very limited – I’m looking for a barter or a mutually beneficial relationship.

None

4. How important is engagement rate to you?

A. It’s important, but reach is more critical.

B. Both engagement and reach are equally important.

C. Highly important. I prefer engagement over vast reach.

D. Extremely important. I want to build strong connections with a loyal audience.

None

5. How familiar are you with influencer marketing?

A. Very familiar – I’ve done multiple campaigns before.

B. Somewhat familiar – I’ve done a few collaborations.

C. Not very familiar – I’m still learning.

D. Not at all – This is my first time considering it.

None

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